Top 10 guidelines for designing business websites

Wondering what the top 10 guidelines are for designing websites? 720MEDIA, voted best web design in Colorado Springs, uses these guidelines (compiled by Stanford University’s Persuasive Technology Lab) based on three years of research that included over 4,500 people:

1. Make it easy to verify the accuracy of the information on your site.

2. Show that there’s a real organization behind your site.

3. Highlight the expertise in your organization and in the content and services you provide.

4. Show that honest and trustworthy people stand behind your site.

…show there are real people behind the site and in the organization…find a way to convey their trustworthiness through images or text.

5. Make it easy to contact you.

6. Design your site so it looks professional (or is appropriate for your purpose).

7. Make your site easy to use — and useful.

8. Update your site’s content often (at least show it’s been reviewed recently).

9. Use restraint with any promotional content (e.g., ads, offers).

10. Avoid errors of all types, no matter how small they seem.

47% of users make buying decisions based upon the design of a website. This means that if your site is professionally designed with relevant information, about half of your online customers will make buying decisions based simply on your website.

Contact 720MEDIA for a web marketing solution that helps you stand out and be seen in the marketplace.

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By Taa Dixon, owner of 720MEDIA, voted best web design in Colorado Springs, Colorado.

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